How I Became a Purposeful Mommyblogger

by Frank on May 11, 2010

As a follow-up to my post yesterday on Mommybloggers, I thought it would be appropriate to introduce you to someone who is doing an awesome job at it.  Meet Emily, a friend of mine from college who’s successfully mommyblogged on (so far) two continents, and is an outstanding example of someone who can turn a blog into a source of income with only a couple hours a day.

It all started with a baby

Hello, my name is Emily – or “Miss Mommy” as my daughter calls me – and I have been blogging for almost 4 years.  It has been a few hours since my last post.

In all seriousness, I started my blog (Malonekids.blogspot.com) as a tribute to my daughter’s birth (and my apparent expectation for more children as evidenced by the “kids”).  I blogged pretty frequently because I needed an outlet to describe sleep problems or strange illnesses, and I reveled in having a supportive blogging community.  When we moved to Scotland for my husband to get a PhD in theology almost 2 years ago, I needed that community more than ever, and I began to write and post pictures even more frequently.

A new name with a new purpose

The world of mommy blogging brings a lot of challenges, not the least of which is most of us will never have toned arms like this girl. Is she really even a mom? photo credit: corbis.com

It was sometime during our stint here that I began to see my blogging interests shift.  I felt I had more to say that didn’t necessarily revolve around the kids.  I had grown a passion for young moms like me and for families in strange lands.  I wanted to share many things that just didn’t fit in the “Malone kids” category, such as The Good Kind of Efficiency and How Distracting Working from Home can be.  Plus, I wanted to try my hand at growing my blog readership .  So, I bid farewell to MaloneKids and welcomed The Adventures of Miss Mommy- my adventures as a mom, a theologian’s wife, and an expat across the pond.

I should also mention that I write off and on for 5 other business blogs, so I kind of had to learn the ins and outs of effective blogging.  I am not an expert blogger, but I have learned a few things about business and mommy blogging and how to develop a friendly, helpful, and worthwhile hub. So, here goes.

Top 10 Tips for Effective Mommy Blogging

  • Blog frequently.  Most people have a reader or blog list that automatically updates.  Keeping fresh titles is one of the fastest ways to grow your readership.  I try to blog 5-6 times a week, meaning a new post every day.
  • Keep it short.  Your blog is not your diary.  Shoot for several shorter posts (300 words) rather than one massive post that even your grandmother struggles to finish.

*On this note, a word to the wise – as you write, consider how you (and your kids, for example) will feel about the posts down the road.  Be careful how many personal details your share as you expand your audience.

  • Stay relevant.   It’s perfectly appropriate to blog about your kids, but most readers don’t want to read about them 7 days a week.  The more you write, the more creative you’ll be on topics.  I find that telling a funny story about the kids often fits into a bigger, better topic if I just spend a few minutes developing it.  This can be especially helpful as you promote products or services.
  • Stay informed.  This usually means tuning in to coupons, current events, and pop culture.  By writing about a new trend or even a can’t-miss-bargain, your chances of being found by new readers are exponentially higher.
  • Use high-ranking key terms that will make your blog useful and worthwhile.  Focus on hot topics you and your readers (fellow moms) are interested in, and use good keywords in the text, title, and tags.
  • Be an active member in the blogging and social community.  That includes Twitter and Facebook.  It’s super-easy to link to your newest post on Twitter and/or Facebook.  What goes around comes around.  You can’t expect people to read, much less comment on, your blog if you aren’t reading theirs.  You can’t read them all, but try to be consistent in who you read, and take the time to write a worthwhile comment.
  • LINK! Links are blogging gold.  To get people to link to you, you must be generous in your own linking.
    • First, have worthwhile links as resources in your text.  Whether it’s a great sale or a project idea, link to reputable and useful sites that other people can’t help but reference.
    • Second, link to blogs you’d like to be linked from.  If you actively engage in a blog, chances are better that they’ll find yours and want to highlight you.
    • Third, ask for links.  Don’t beg in the comment section (nobody likes spam no matter who you say you are), but be bold when you feel you have something to offer.  You may notice a friend is going on vacation- offer to guest post.  Or, it may be that a great blogger asks for advice and you have just the answer in a previous post- send her the link!
  • Host Give-Aways.  They don’t have to cost you much.  In fact, many companies will sponsor your blog as host for a product.  If you are comfortable with that product and would recommend it to a friend, do a give-away!  Or, make your own.  Here is an example of one I did just for fun.  It’s important to be strategic in how you offer entries- for example, enjoy some link love by asking your entrants to link to your give-away post on their blogs and on Facebook, as well as on Twitter.
  • Use pictures and images.  Whether they’re from your own camera, or from a site like Corbis.com, adding a visual appeals to most personalities.  If you are promoting a product, be sure to include a picture and not just a link.  {Be warned that most photographers would appreciate a “photo credit” linked to their site or name.}
  • Join a relevant meme or carnival, such as Menu Plan Monday, Top Ten Tuesday, Works for Me Wednesday, Things I Love Thursday, or Frugal Friday to get more exposure.  You’ll find new sites you love and also introduce yourself to new readers.  Plus, it’s a great way to promo something you’re selling!

Hopefully, these tips will help you as you give your blog a face lift (like I did) or boost your business.  Happy blogging!

This guest post is courtesy of Emily (aka Miss Mommy) who is a mother of 2, the wife of a PhD student, an expat across the pond, and a mommy blogger.  Besides stalking people via blogs, Emily enjoys cooking and trekking through Scottish castles.  You can find her and many more Scottish adventures at The Adventures of Miss Mommy.

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  • http://lovedlikethechurch.wordpress.com Sarah

    Way to go Emily!! Loved the tips, super insightful!

    • Emily

      Thanks, Sarah! You really inspired me when you switched over from blogger to WordPress. I think you are an outstanding mommyblogger yourself!!

  • http://lovedlikethechurch.wordpress.com Sarah

    Way to go Emily!! Loved the tips, super insightful!

    • Emily

      Thanks, Sarah! You really inspired me when you switched over from blogger to WordPress. I think you are an outstanding mommyblogger yourself!!

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  • http://ohamanda.com oh amanda

    Great tips! I love the linky suggestion—it’s a “do unto others” kinda thing. Always a good idea!

    Thanks for linking to my Top Ten {Tuesday}! :)

    a

    • Emily

      Amanda- I have recently started linking to Diaper Diaries on TILT- you can’t read her blog and not notice YOU! Sounds like y’all had a great trip to the DR and I loved reading about it. Your blog is great- keep up the good work!!

      -Emily/Miss Mommy

  • http://ohamanda.com oh amanda

    Great tips! I love the linky suggestion—it’s a “do unto others” kinda thing. Always a good idea!

    Thanks for linking to my Top Ten {Tuesday}! :)

    a

    • Emily

      Amanda- I have recently started linking to Diaper Diaries on TILT- you can’t read her blog and not notice YOU! Sounds like y’all had a great trip to the DR and I loved reading about it. Your blog is great- keep up the good work!!

      -Emily/Miss Mommy

  • http://www.allriledupblog.com Bec

    Words of wisdom, Em…. keep it up!

  • http://www.allriledupblog.com Bec

    Words of wisdom, Em…. keep it up!

  • http://www.allriledupblog.com Bec

    btw, what’s a “trackback”

    • Emily

      Bec- I am thinking it’s like a pingback- means someone has linked to you and it’s just letting you know.

  • http://www.allriledupblog.com Bec

    btw, what’s a “trackback”

    • Emily

      Bec- I am thinking it’s like a pingback- means someone has linked to you and it’s just letting you know.

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